I am Aaron Mains the founder of Motiv8 Apparel. I have set up Motiv8 Apparel in the aim of producing top quality affordable products for all shapes and sizes that you will feel comfortable in and look even better.
I have always found that, and after asking friends they thought the same but whenever I attend a gym the bigger built guys or girls tend to wear there own gym wear, and after asking a few people of bigger build its simply because A, brands don’t go to there size, B they are muscle tee or skinny fit or C they just don’t feel comfortable in other branded clothing due to the smaller sizes.
Originally I was going to market solely at sizes XL plus in both men’s and women’s but after research I have found that the target audience is too small a margin so I am going to be doing all sizes from size Small to XL Plus in most items. My unique selling point is that there is a reason behind the name Motiv8 and I believe it is apparent and powerful for every individual who exercises whether that be walking, cycling, CrossFit or a regular gym goer.
The reason I chose the name Motiv8 is that the word Motivate is to encourage , inspire and drive someone to achieve something. That something could be a lifelong dream, to complete a walk or just simply getting out of the house. I myself suffer from mental health but I have found ways of coping in fitness, and by having a wonderful supporting family and group of friends who motivate me every day and that could be to do something little but it’s the motivation that keeps me going. So I chose the name Motiv8 for the reason that it means a lot to me and I believe everybody will reach there dreams or goals by either being motivated or getting motivated and what better way to do that than to wear a branded logo that has such a powerful meaning.